7TH MARCH, DAY OF CEREALS
THE PERFECT OPPORTUNITY TO RECOGNISE THE DIVERSITY AND IMPORTANCE OF FRUITS IN OUR DIETS
Freeze-dried products are playing an increasingly significant role and can now be found in a wide range of food products. Thanks to their high quality, long shelf life, and intense flavours, they are ideal ingredients for innovative and health-focused product development.
Today, freeze-dried fruits and vegetables are used in many products categories, including:
Breakfast cereals and muesli
Cereal bars and snack bars
Baked goods such as bread, biscuits, and cakes
Yoghurts and quark-based products
Smoothies and smoothie mixes
Ready meals
Baby food and children's products
Instant drinks and tea blends
Dietary supplements and protein shakes
Confectionery and chocolate products
GROWTH ON THE HORIZON
MEETING DEMAND FOR NATURAL, CONVENIENT INGREDIENTS IN CEREALS AND SNACKS
The European market for freeze-dried ingredients in the cereals and snacks sector is steadily growing. Recent data shows that the market for freeze-dried fruits and vegetables in Europe has expanded by approximately 7-9% annually over the past five years. Demand for high-quality, natural, and convenient ingredients has particularly increased in both the grocery retail sector and e-commerce.
Looking ahead, the cereals category in grocery retail is expected to gain even more importance, driven by trends towards healthier, protein-rich, and sustainable products. Online sales of cereals and freeze-dried ingredients are also growing dynamically, as consumers increasingly seek convenient and innovative products.
CEREALS AND FREEZE-DRIED INGREDIENTS
A PERFECT PAIR FOR TODAY´S NUTRITION
The Day of Cereals reminds us of the vital role these versatile foods play - and how freeze-dried ingredients contribute to enhancing flavour, quality, and variety in modern nutrition.
Would you like to learn more about incorporating freeze-dried ingredients into your products? We are happy to support you with expertise and tailored solutions.