7TH MARCH, DAY OF CEREALS
THE PERFECT OPPORTUNITY TO RECOGNISE THE DIVERSITY AND IMPORTANCE OF FRUITS IN OUR DIETS
Freeze-dried products are playing an increasingly significant role and can now be found in a wide range of food products. Thanks to their high quality, long shelf life, and intense flavours, they are ideal ingredients for innovative and health-focused product development.
Today, freeze-dried fruits and vegetables are used in many products categories, including:​
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​Breakfast cereals and muesli
Cereal bars and snack bars
Baked goods such as bread, biscuits, and cakes
Yoghurts and quark-based products
Smoothies and smoothie mixes
Ready meals
Baby food and children's products
​Instant drinks and tea blends
Dietary supplements and protein shakes​
Confectionery and chocolate products
GROWTH ON THE HORIZON
MEETING DEMAND FOR NATURAL, CONVENIENT INGREDIENTS IN CEREALS AND SNACKS
The European market for freeze-dried ingredients in the cereals and snacks sector is steadily growing. Recent data shows that the market for freeze-dried fruits and vegetables in Europe has expanded by approximately 7-9% annually over the past five years. Demand for high-quality, natural, and convenient ingredients has particularly increased in both the grocery retail sector and e-commerce.​​
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Looking ahead, the cereals category in grocery retail is expected to gain even more importance, driven by trends towards healthier, protein-rich, and sustainable products. Online sales of cereals and freeze-dried ingredients are also growing dynamically, as consumers increasingly seek convenient and innovative products.
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CEREALS AND FREEZE-DRIED INGREDIENTS
A PERFECT PAIR FOR TODAY´S NUTRITION
The Day of Cereals reminds us of the vital role these versatile foods play - and how freeze-dried ingredients contribute to enhancing flavour, quality, and variety in modern nutrition.​​
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Would you like to learn more about incorporating freeze-dried ingredients into your products? We are happy to support you with expertise and tailored solutions.